Faye's work
Lesson 2-
            Today in lesson we was given a quick task of trying to figure why Nike use the slogan 'Just Do It' and why other companies use the slogans they use. This helped me understand more about why companies use slogans, the reason why companies use slogans for their products is because they're catchy and it makes the customers remember their company and make customers want to buy more of their products. Slogans are used to be memorized, some companies find it difficult to find a perfect slogan for their restaurant / products or what ever they may be selling a perfect example of this is McDonalds they kept changing their slogan until 2003 when they came up with "I'm lovin' it".This according to the company was an ideal representation of their brand as they want each client to feel the same after using there service.
Some of the companies I have picked are-
KFC- 'Finger licking good'. This slogan to me is very catchy and it connotes that the food you eat at KFC is that tasty that you will start licking your fingers afterwards to get more taste.
Subway- 'Eat fresh' Their slogan is telling their customers that the food is freshly served, and that its not left overs from a different day and that they renew the food everyday. This will make the customers satisfied and feel safe and secure eating fresh food.
Coca-Cola- 'Open happiness' This slogan persuades people that once you open the bottle or the can that you are going to be happy and lively.
Ebay- 'Buy it, sell it, love it' This sloegan is really catchy as it telling the customers that it is so easy to buy items, sell items and you can love it. It is that easy you can do it with three easy steps.



Then we were put in groups. In my group there was me, Linda, Callum and Kazia.
We had to make an advert and create a product. All groups were given 3 pieces of paper which had our task on. My group was given the age group of 13-15 year of boys, our product was Shampoo and our advert was on an online banner.
My group made the decision to make a Fast and Furious bottle as lads that age group are into films like that. So what we did was make the bottle shaped out of the car that Paul Walker drove in the last Fast and Furious which is called Furious 7. The reason why we decided to use Paul Walker's car that he drove in the film is so that when parents/guardians/carers brought the bottle of shampoo that 50p went to the charity that Paul's daughter Meadow and Vin Diesel decided to create which is called The Paul Walker Foundation. The foundation is for ocean animals as Paul had the love and care for ocean animals, so that's another reason why we decided to use Fast and Furious for our shampoo product.